Our latest venture: Capital Virtues
A new artist/creator-led agency, online now.
We're so excited to announce that Capital Virtues, our new creator-led agency is now live!
As more and more social-first briefs come across our desks, starting this new venture under the JW umbrella was the next logical step. It’ll probably be called an influencer agency but it really isn't. It’s something that doesn’t quite exist yet, which is exactly why we’ve made it!
Read more about Capital Virtues and the thinking behind it below:
Online Now: Capital Virtues
Capital Virtues is a new creator-led agency by The Jacky Winter Group representing visual artists in the expanding world of online content creation and brand partnerships.
In an industry that prioritises metrics and often treats work as content to be optimised, Capital Virtues prioritises unique visual voices over follower counts. CV represents what we’re calling artist-creators: people with real creative practices who also tell their story on social, and not lifestyle influencers who just happen to make visual content. We’re here to help artist creators build sustainable careers in a space that is chaotic and ever-changing. We're still championing artist-driven work as always, just across different platforms.
We'd love for you to join us in welcoming CV to the world by giving @capital.virtues a follow, checking out our incredible launch roster via capitalvirtues.com and sharing with your friends and contacts who might be interested!
Huge HUGE thank you to Andy Webb for the incredible brand and design work along with Jake Bonin on the Dev.
Georgia Perry x LUSH
A sweet suite of illustrations created by Georgia Perry (@gpez) for LUSH, which she says was inspired by “the joyful messiness of love and friendship – that fizzy, feel-good energy that connects people. I wanted to create something that feels like a warm hug: bold shapes, bright colours, and a little bit cheeky. The mix of symbols of connection, from the cupid to the love letter, is all about celebrating the different ways we express love, both big and small.” 🌹
Ross Murray x Birra Moretti
@rossmurrayillustration’s glassware artwork for Birra Moretti captures the perfect summer scenery to sip to. Cheers to Sunshine and Sausages for partnering with us on this project! 🍻
Elin Matilda Andersson x Greenpeace
Check out @_elinmatilda’s special collab with Greenpeace, rolled out across limited edition merchandise and at the Lost Paradise Music & Arts Festival held at the end of last year.
Ellen Porteus x All About Women Festival
@ellenporteus was commissioned to create 20+ illustrations to accompany talks on gender, culture and equality for Sydney Opera House's upcoming All About Women Festival. Follow the instagram link above to see Ellen BTS in the studio, mixing hand made, printed, found imagery and digital work into collages for the full programme visuals.
Brought to you by the seven capital virtues which stand in opposition to the seven deadly sins.
Wisdom · Temperance · Charity · Diligence · Kindness · Patience · Humility
🤍🤍🤍🤍🤍🤍🤍